About Eldage

Eldage is a social enterprise, developed by Hong Kong’s leading digital marketing agency Fimmick in 2016, integrating traditional wisdom, modern knowledge and digital marketing strategy, through O2O (Online to Offline) business model to promote traditional culture by discovering people with craftsmanship, curating their stories of handicrafts, delivering workshops with craftsmen, selling handicraft products, and bringing innovative ideas into tradition.

Hong Kong will soon be an ageing society. People who are reaching their retirement age may face family, psychological and social problems due to changes in life. We believe that, through Eldage’s work, the craftsmen would be able to preserve the craftsmanship, gain confidence and satisfaction through sharing their experiences.